Having a strong social and PR strategy is important but measuring the impact of your efforts is how you can validate your investments and take your brand to a new level.

Social listening tools allow us to harness the power of online data and provide reliable insights and actionable recommendations for our clients. The algorithms within our suite of tools enable us to sweep all social and digital channels in real-time and provide you visibility into what people are saying about your brand and the products or services you offer.

As a frame of reference, most clients use social listening to provide visibility into:

Crisis Management – the ability to detect any unusual activity or any emerging crises in real-time and go straight to the source of negative mentions.

Brand Management – monitoring mentions of the brand to measure overall brand visibility and sentiment, track brand heath, and identify potential partnership alignments and influencer opportunities.

Product Analysis – insights into which products are generating the most conversation, and on what channels.

Competitor Analysis – how the brand ranks in terms of mention volume, reach, and impact compared to key competitors.

We provide a secure and personalized dashboard to provide real-time insights about their brand and their competitors but it is our executive level report that synthesizes product, competitor, brand, and sentiment analysis is what most clients want.

This document provides additional visibility into what news stories and social posts had the greatest reach, how the brand is being discussed in comparison to competitors, and the breakdown of positive and negative sentiment by social platform. The accompanying action plan provides clear and measurable value to our clients.

Interested in testing the benefit of a social listening program for your business and understanding the impact of real-time online conversations about your brand? We would be pleased to start a conversation.