While headlines shift and storylines seem to evolve by the hour, our north star remains steady: growing our business by investing in what makes us exceptional—our people.

As we continue to refine our focus on delivering measurable business impact for the brands we serve, we’re proud to share a series of exciting team updates and new additions. Each one reflects our commitment to building a culture defined by growth, trust, and talent—and to delivering marketing that doesn’t just meet the moment but moves the needle for our team and our clients.

1.   Sydney Neal’s 10th anniversary with the company

We’re starting with a milestone worth celebrating: Sydney Neal’s 10th anniversary with the company. From joining us as an Account Coordinator to leading strategic marketing initiatives as our newly appointed Group Business Director, Sydney has been a driving force behind our agency’s growth over the past decade. Her leadership, energy, and deep commitment to our clients have helped shape the culture, partnerships, and success stories that define who we are. Her new title reflects not just her journey—but the level of business impact she continues to deliver. We could not be more proud of her.

2.   Welcoming Dave Collie as Group Business Director

We’re thrilled to welcome Dave Collie to the team as our second Group Business Director. Dave brings over 14 years of marketing and advertising experience with global brands across financial services, fintech, insurance, and more—including Mastercard, RBC Insurance, and Merck. His expertise in digital transformation, CRM strategy, demand generation, and brand strategy will be a huge asset as he steps into a leadership role across the Canon account and broader client portfolio. With deep experience leading multi-channel campaigns, building high-performance teams, and translating data into action, Dave brings a rare ability to blend creative strategy with commercial outcomes. He’s led everything from UX overhauls to complex ABM programs—always with a focus on measurable business growth. With Dave on board, we’re doubling down on our ability to lead complex marketing programs with business impact at the core.

3.   Elevating social — welcome, Taylor Irene

To meet the growing demand for social-first storytelling, we’re excited to introduce Taylor Irene as Social Media Specialist.

Taylor will be supporting a number of clients—anchored by Harley-Davidson. As a rider herself and passionate automotive storyteller with experience supporting racing drivers and car clubs, she’s also a skilled creator behind the camera (shooting on Canon, naturally). With a background in leading digital strategy for brands like Jack Link’s, Hyundai, and the NHL, Taylor brings a data-driven, trend-savvy approach that turns insights into content people actually care about. From racing paddocks to product launches, she’s known for blending creative instinct with performance marketing to drive measurable impact. We’re thrilled to have her creative eye and social acumen on board.

4.   A decade of experience in luxury auto marketing — meet Adrienne McGrath

Another addition: Adrienne McGrath joins us as Account Director, working alongside David Siekanowicz to drive new growth across our retail automotive portfolio.

Adrienne brings nearly a decade of experience in luxury automotive marketing, most recently leading digital, CRM, and performance marketing in Montreal for McLaren and Jaguar Land Rover. From orchestrating high-impact activations like Defender Experience Quebec to securing brand partnerships with Holt Renfrew and Remy Martin, she blends strategy with execution in all the right ways. Adrienne will focus on six retail brands in Montreal and Toronto as we ramp up lead generation and regional marketing support for each client.

5.   A well-deserved promotion — congratulations, Paige

Every once in a while, someone joins the team who makes an impact from day one—and never stops. Today, we’re thrilled to celebrate Paige’s well-earned promotion to Senior Account Executive. Since joining our experiential team, Paige has brought sharp instincts, unshakable positivity, and a client-first mindset to everything she touches. Whether she’s driving results on the Canon account or shaping unforgettable moments for clients across Canada and the U.S., Paige shows up with purpose, polish, and perspective.

Since joining 7, she’s embraced every challenge, actively building her leadership skills and consistently delivering standout work. This promotion isn’t just a recognition of her talent—it’s a reflection of her drive, her growth, and the energy she brings to our team and clients alike.

Looking ahead

These updates represent more than just titles and new hires—they reflect our continued evolution as an agency. One that’s rooted in strategic thinking, built on trust, and driven by people who care deeply about doing excellent work.

To Sydney: thank you for your unwavering commitment to the company, our team, and our clients. You’re exceptional—and the epitome of everything that makes this agency great.

To Paige: you’ve earned every bit of this promotion. Congratulations, and keep up the incredible work.

To Dave, Taylor, and Adrienne: thank you for the energy, expertise, and leadership you bring to the table. We’re excited for what’s ahead—let’s keep building together, alongside the full team, as we carve our path into the future.