Liam is a Social Media Specialist who firmly believes success on social is equal parts creativity and strategy.

With social marketing experience across retail, CPG, and entertainment industries, Liam knows how to develop social media campaigns that grab attention and deliver results. From identifying the latest trends on social and creating impactful content, to pinpointing creators and managing influencer partnerships, Liam’s expertise runs the full spectrum. Recently, he played a key role in launching Protein Candy, a new better-for-you candy, by building their social strategy as they hit the North American market.

In his prior role at West Coast Kids, Liam immersed himself in the baby-gear industry, gaining a deep understanding of their customers' needs and preferences. During this time, he redefined the company’s social strategy, focusing on refining their target audience and improving how the brand engaged this new audience. This new approach led to a consistent increase in post engagement that surpassed industry benchmarks. He grew the company's social following by 9.5%, and helped drive a 200% increase in traffic to their e-commerce platform.

Liam studied Communications, Culture, Information & Technology at the University of Toronto, while simultaneously working as a professional dancer and actor. During this time, he realized that his passion was to be a storyteller, finding creative ways to connect with audiences. This led him to pursue a career in social media marketing, where he now champions brands and helps them share their stories in the ever-evolving digital landscape.

When Liam isn’t immersed in the world of social media, he loves exploring Toronto’s vibrant health and wellness scene, from attending HIIT workouts to relaxing in meditation studios. He’s also a huge fan of indulging in reality television with “The Real Housewives” being a personal favourite. This balance of mindful practices and guilty pleasures keeps him grounded and energized.