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The premiere of the Huracán Tecnica was a day full of special media previews followed by an evening with 300 of Lamborghini’s most passionate customers. We had the honour of hosting Andrea Baldi (CEO Automobili Lamborghini America) and Mitja Borkert (Global Head of Design) who shared their knowledge of the beautiful new Lamborghini that was built for both the road and the track.

We rode the high of the launch of Huracán Tecnica into our next adventure where we rallied some very passionate customers to upstate New York for the Lamborghini Super Trofeo stop at the famed Watkins Glen. Before arriving there, we rallied to Vineland Estates Winery which also served as the base for our helicopters that provided a breathtaking flight over Niagara Falls. Once at Watkins Glen, the next two days were spent trackside viewing races from the private Lamborghini lounge before departing for home, guests were invited to exercise their bulls on track.

Lamborghini customers on the West Coast enjoyed the same love with a rally along the sea to sky highway from Vancouver to Whistler. This three-day owner experience, now known as ‘The 99 Tour with Lamborghini’ took customers to Callaghan Valley where they took part in a UTV adventure through the beautiful Valley with spectacular views. By early evening, guests were dressed to impress and enjoying a specially curated Italian dining experience at the Four Seasons Whistler.

The west coast love didn’t end there, as brand fans from across the country gathered weeks later at the Westin Bear Mountain Resort in Victoria for a two-day lifestyle experience. Day one was a choice of golf, tennis or a day relaxing at the spa. Day two was full of speed, adrenaline and memories created at the Vancouver Island Motorsport Circuit where an autocross in the URUS and hot laps around the track in the Huracán EVO RWD and STO completed the days’ agenda.