October 1, 2024

Here’s to the next 15 years

Larry Futers
/
7 Communications
President & CEO

Celebrating 15 Years of Impactful Ideas and Unforgettable Experiences

September marked an important milestone as we celebrate 15 extraordinary years in business.

What began as a small luxury and lifestyle marketing agency has blossomed into a dynamic, multi-faceted company. We’ve grown not only in size but in capability, becoming leaders in strategy, branding, design, digital experiences, social media, PR, and experiential marketing.

Our team comprises strategists, designers, and storytellers who come together to amplify brand consideration and accelerate the pathway to purchase. We have developed compelling brand stories, engineered memorable experiences, and created impactful content for clients within automotive and architecture to arts and culture, consumer goods, finance, real estate and more.

What I see everyday that sets us apart—and what I’ve been told by clients and partners—is our culture of creativity, collaboration and commitment to do great work for great clients. Fifteen years in the making, our driving belief has remained unchanged: creativity is critical to stand-out while a relentless focus on flawless execution is required at every touchpoint.

From Humble Beginnings to Defining Moments

Reflecting on our journey, we’ve had some unforgettable moments. From our first hire (who celebrates 14 years with us in October); to our first, second and third offices: our first national win; our first multi-million dollar win; our first international client; and the countless memories shared with the remarkable humans who have helped shape us.

While there are countless memories, I’m often asked what was our most memorable single day. Automobili Lamborghini Canada called just before 10am to inform us that we had been selected as their agency of record—a monumental win that marked a new chapter for our company. Mere minutes later, another victory came through: Harley-Davidson chose us to represent their iconic brand across Canada.

These back-to-back wins demonstrated the strength of our team and validated our commitment to excellence. They also set the stage for future collaborations with some of the world’s most prestigious brands, including BMW, MINI, Rolls-Royce Motor Cars, Saks Fifth Avenue, Canon, and many, many more. Each partnership has challenged us to push creative boundaries and grow our capabilities and motivating us to continue pushing the boundaries of creativity and execution.

Adapting to a Changing Landscape

The marketing world has changed significantly since we first opened our doors. Social media, once a fringe element of marketing, has become a powerful driver of brand engagement. Experiential marketing has evolved into an essential strategy for connecting with consumers, and data-driven personalization has transformed how brands interact with their audiences and is now a fundamental aspect of brand strategy.

Through these changes, one thing has remained constant: our commitment to delivering high-quality, impactful work for our clients. We’ve continually adapted to stay ahead of industry trends, incorporating new technologies and expanding our team with experts in emerging fields. We are better equipped than ever to meet the needs of our growing client base and remain grounded in the values that have driven us from the beginning—creativity, passion, and flawless execution.

This journey wouldn’t have been possible without the incredible support of our clients, partners, and the remarkably talented team members here at 7 Communications. Thank you for your creativity, dedication, and relentless pursuit of excellence. Together, we have built something truly special.

Looking Ahead: A Future Full of Possibilities

As we celebrate this 15-year milestone, we are filled with excitement for what lies ahead. The marketing landscape is constantly evolving, bringing with it new opportunities for creativity and innovation. AI, data-driven personalization, and immersive customer experiences present exciting avenues for brands to connect with their audiences in meaningful ways.

We’re also committed to expanding our geographic footprint and deepening our client relationships. Our goal for the next 15 years is to continue delivering bold, innovative ideas and executing them with the same passion and precision that has become our hallmark.

Join Us for the Next Chapter

While we are incredibly proud of how we’ve grown, we are even more excited about what lies ahead. We invite you to continue this journey with us as we take on new challenges, bolder ideas, and leave an even greater impact on the brands we serve.

Here’s to the next 15 years—and beyond!